Saturday, October 18, 2014
gingerthesnap:

urulokid:

millika:

Who’s Alex?
Billboard demonstrating gender stereotypes as most people automatically assume that Alex is the boy.

Actually, I’ve studied design and advertising, and I can tell you that the reason people would look at this and immediately assume Alex is the boy is because, quite simply, the boy is the focal point of the ad.
English-speaking readers’ line of sight goes from left to right and up to down. This ad leads the viewer from the words MEET ALEX etc straight to the boy and then over and down to the girl. I didn’t even notice there was a set of parenthesis with words in them in the ad until I looked the fourth time. 
This is a fallacious confirmation bias, as anyone looking at it will assume Alex is the focal point (i.e. The Boy) and then if they’re perceptive they’ll notice the words at the bottom. Aha! Those damn gender stereotypes gotcha again! Except no, because the ad literally forces you to read it as “Alex is the boy” by the visual language and lines of sight. 
A better ad would have been structured from top to bottom instead of left to right, and wouldn’t have pushed the girl, the real subject of the ad (who, by the way, has been VISUALLY PUSHED OUT OF HER RIGHTFUL SPACE ON THE AD BY HER BROTHER) off to the corner as far away from her identifiers as possible. 
Here, I’ll make you a better ad.

Bam. Shitty stock photo but you get the point. If anyone sees this and assumes Alex is the boy, they don’t have the the ad layout to use as an excuse for their internalized gender shittery. Likewise, the ad isn’t actively trying to make you read it a certain way and THEN making you feel guilty for interpreting it the way they designed it to be. 

thanksssss so much

gingerthesnap:

urulokid:

millika:

Who’s Alex?

Billboard demonstrating gender stereotypes as most people automatically assume that Alex is the boy.

Actually, I’ve studied design and advertising, and I can tell you that the reason people would look at this and immediately assume Alex is the boy is because, quite simply, the boy is the focal point of the ad.

English-speaking readers’ line of sight goes from left to right and up to down. This ad leads the viewer from the words MEET ALEX etc straight to the boy and then over and down to the girl. I didn’t even notice there was a set of parenthesis with words in them in the ad until I looked the fourth time. 

This is a fallacious confirmation bias, as anyone looking at it will assume Alex is the focal point (i.e. The Boy) and then if they’re perceptive they’ll notice the words at the bottom. Aha! Those damn gender stereotypes gotcha again! Except no, because the ad literally forces you to read it as “Alex is the boy” by the visual language and lines of sight. 

A better ad would have been structured from top to bottom instead of left to right, and wouldn’t have pushed the girl, the real subject of the ad (who, by the way, has been VISUALLY PUSHED OUT OF HER RIGHTFUL SPACE ON THE AD BY HER BROTHER) off to the corner as far away from her identifiers as possible. 

Here, I’ll make you a better ad.

image

Bam. Shitty stock photo but you get the point. If anyone sees this and assumes Alex is the boy, they don’t have the the ad layout to use as an excuse for their internalized gender shittery. Likewise, the ad isn’t actively trying to make you read it a certain way and THEN making you feel guilty for interpreting it the way they designed it to be. 

thanksssss so much

k-lionheart:

tittily:

cant get authentic italian cuisine like this anymore

i don’t even know where to start with this post

k-lionheart:

tittily:

cant get authentic italian cuisine like this anymore

i don’t even know where to start with this post

(Source: les-memorables)

kushandwizdom:

ThisLoveQuote
Tuesday, October 14, 2014
sarcasick:

lesbianaunt:

millika:

Who’s Alex?
Billboard demonstrating gender stereotypes as most people automatically assume that Alex is the boy.

kick ass

fUCK

sarcasick:

lesbianaunt:

millika:

Who’s Alex?

Billboard demonstrating gender stereotypes as most people automatically assume that Alex is the boy.

kick ass

fUCK

(Source: nyctaeus)

Tuesday, September 30, 2014
kingcheddarxvii:

Not the heroes we thought we needed but the heroes we really needed all along

kingcheddarxvii:

Not the heroes we thought we needed but the heroes we really needed all along

(Source: shopjeen)

skyvanflax:

mishacakes:

to anyone who knew me in 2011 you will be getting a fruit basket

anyone who has ever talked to me ever, you will be getting a fruit basket.

Monday, September 29, 2014

mahayana-na:

For anyone who’s curious, the whole segment can be seen here.

(Source: sandandglass)